Usain Bolt: Weekend Success in Zurich Powers Pumas Goldmine

Usain-ity Reaches Fever Pitch with Pumas New Chasing Bolt Site

Usain Bolt easily won the 100 meters in 9.83 seconds last Friday night in Zurichs Weltklasse meet, his first competition since record-shattering performance in the Beijing Olympics.

Usain “Lightning” Bolt has now proven to be a goldmine for his long time sponsor Puma. Puma had signed Bolt already in 2002 when he won the Jamaican championships. In Beijing Usain thanked Puma for the support by becoming the fastest man ever.

Puma has reacted fast to the world’s attention on Usain Bolt and Jamaica. They have rolled out from Jamaican Olympic celebrations. Puma also launched a simple but fun where you can run against Usain with your keyboard.

Also creating buzz in Zurich - Pamela Jelimo, the 18-year-old Kenyan who won the womens 800 in 1:54.01, the fastest time in more than two decades and the third fastest in history at the distance.

It was like a school reunion in which the playground bully was the star turn. Usain Bolt has been partying and traveling since taking the Olympic Games by the scruff of the neck, but he still had enough puff to meet the rest behind the metaphorical bike shed and win the 100 metres at the Weltklasse in Zurich.

There were seven of the finalists from 14 days ago present and, for 40 metres, Richard Thompson, the Olympic silver medal-winner, held Bolt. Then the Jamaican rendered the race a scene from Gulliver’s Travels as his legs ate up the ground and the rest were dwarfed by his physical freakery. Walter Dix was second with Thompson third, but nobody was too bothered.

You cant really compare it to the Olympics, Bolt said. The Olympics bring so much pressure. It was easy here. As Im starting to get a cold I was not able to think about any faster time. My coach told me that I should make sure to end the season healthy.

Inspired by Bolt, I found these rare gems while perusing the Zappos website. We will be incorporating these shoes into a look that says Saville Row-Meets-Canal Street for that urban preppy, fashion forward Katy Perry moment! Available in Old White and Black, I found them in both the Womens and the Mens section! Yes! Score One For ShoeMinx.